R H U D E, founded by Rhuigi Villaseñor in 2015, is a Los Angeles-born design firm that balances luxe techniques with streetwear elements, presented as prêt-à-porter collections. Designed from a narrative point of view, R H U D E is both a reflection of modern socioeconomics and personal stories when Villaseñor arrived in Los Angeles. Now a recurring theme from season to season, R H U D E combines American iconography with nostalgic references, a visual commentary on style and the culture of Los Angeles itself.