Frame is a pioneer brand in the denim universe. Established by Jens Grede and Torstensson in 2012, the label has also expanded to ready-to-wear and it combines crucial touchpoints for the Fashion reality: its manufacturing is based in Los Angeles, its headquarters are in and it is notoriously inspired by the Parisian casual chic. The American traditional know-how is combined with lines and volumes distinctive of the European style.